For owners of service businesses doing $1M+ a year

We install you an AI workforce. If it doesn't save you $50,000 a year in payroll, you don't pay.

Built for where your business hires most, applies your judgment, owned by you, live 2 weeks after you approve the plan.

Book your Strategy Session.

3 quick questions, then pick a time.

1 of 3

What does your business do, and for whom?

What your AI workforce is

Right now your work is organized as jobs, so more clients means another person to fill another job. We organize it as workflows: every step in order, with your people on the steps that need their judgment and AI on the rest.

The AI workforce has 2 parts:

An engine: software that runs one part of your business step by step. It starts on its own, moves the work from one step to the next, and pulls your people in only where a step needs them.

Artificial workers: AI we build for your business, each with one job. It has the instructions, the client's notes and files in front of it, and it does the work. The AI remembers what your team corrects.

Both run inside software your business owns, and they keep running if you ever stop working with us.

Example engine on one new client

Done Onboarding, Calder Logistics, 4 locations 5 of 5 Example
  1. Engine Sends the agreement for signature
  2. Engine Collects documents, logins and access
  3. Engine Chases what's missing
  4. Team Reviews the file and sets the plan
  5. Engine Books the kickoff call

One artificial worker when triggered

Example
Intake Reviewer Checks each new client's file and drafts the first plan
  • Your onboarding checklist
  • Calder Logistics' signed agreement
  • Documents from Calder's 4 locations
Intake Reviewer

First plan for Calder Logistics, ready for Ana to check

Intake Reviewer

@Ana Calder Logistics sent documents for 3 locations. Reno's are missing. Start the plan for those 3, or wait?

Ana

Wait. Ask Reno's manager for them first.

RememberedCalder Logistics: don't start the plan until all 4 locations have sent their documents.
How it works

3 steps to an AI workforce running in your business

  1. After signed contract

    We diagnose what makes you hire.

    We dive deep for a 1-hour session with you, then 2 or 3 of your people each give us a short call. We read your last 2-3 months of work and find the step where new revenue keeps making you add new staff.

  2. Within 3 days

    You see the plan.

    Every step of that work in order, which steps the AI does, and which stay with your people. Nothing gets built until you say go.

    Plan · Client onboarding Example
    Step Who does it
    Send agreement for signature AI
    Collect docs, logins, access AI
    Chase what's missing AI
    Review file and set the plan Ana
    Kickoff call with the client Ana
    Every step in order, and who does each one.
  3. 2 weeks after approval

    It goes live.

    The engine runs on your real client work. We walk each person through their part, then run it with you for the first 4 weeks.

    First live week Example

    Mon

    9:00 Calder onboarding starts
    11:00 Walkthrough with Ana's team

    Tue

    10:00 Documents in, 3 of 4 locations

    Wed

    9:00 Reno's documents chased

    Thu

    14:00 Calder plan ready for Ana

    Fri

    16:00 Calder kickoff call booked
    Week 1: each person walked through their part, the engine on real client work.
What you get

Everything that comes with it

  1. 01

    The plan.

    Where your business hires and how it should run from there: every step, who does it, and which steps the AI takes.

  2. 02

    The engine.

    Built where you hire, running on your real client work.

  3. 03

    The artificial workers.

    Each one built for one job in your engine.

  4. 04

    Your own software.

    Under your name, where the engine and the artificial workers live. It comes with team chat, contacts and booking, files and a client portal.

  5. 05

    Your tools, connected.

    We build 5 custom connections between the engine and the tools your business already uses.

  6. 06

    4 weeks of us running it.

    After go-live, we fix anything that breaks and tune the artificial workers on your real work.

  7. 07

    You own all of it.

    Everything we build belongs to your business. Nobody can switch it off or charge you rent for it.

Brightline Partners Example

Engine running2

Onboarding · Calder Logistics
Chasing documents · Reno

Needs a person1

Approve plan · Calder Logistics

Done this week1

Agreement signed · Calder Logistics
Your own software, under your name.
Green Light Guarantee

Don't want it after you see the plan? Full refund, and you keep the plan.

When: Any time before you approve it.

Payroll-Holds Guarantee

Less than $50,000 off your payroll within 12 months? Full refund and keep everything.

Your part: the work runs through the engine.

Who it's for

Is this for you?

A good fit

  • You own a service business doing $1M or more a year.
  • Your clients pay for your judgment, and your staff carry it out.
  • Your payroll has grown every time your revenue did.
  • You're about to make your next hire.

Not a fit

  • You build AI, automations or software for clients.
  • You sell your people's hours: staffing, recruiting, or outsourced teams billed per seat.
  • Private equity, a network or a holding company owns your business.
  • Your work is done in person at your clients' sites, like trades, cleaning or field service.
“Just to see where we've come from to what has been built is mind-blowing. So this was essentially what the dashboard looked like for the client. And it was on a Monday board, and we would have to use the Monday board. Then we would have to manually calculate the fundability score. Then we would have to get the credit report under a different system that we were trying to build on. And then we realized that we couldn't build with that system, to now where we are: just mind-blowing, right? It's just mind-blowing.”
Kenney Conwell Founder, MyMoneyEDU
“Alexandru has been like my full time CTO, but maybe more of a Co-Founder on the technical side as well. What I never experienced with a developer or agency before is the fact that you guys really think from a product manager or even as a founder of the product point of view. And that's just so really helpful because you know, I have my own vision and based on the feedback of our users, we have created a roadmap for development. But you guys always have a critical look at a roadmap and the things we're working on, which is really, really helpful”
Mike Strives Founder, Upvoty
“The process was intense and productive. We had a constant stream of video updates showing us all the advances in the project. Also showing us the problems or the complications that arose along the way and how they were being resolved. It was very transparent conversation. Like in any other technological product, there are unforeseen issues and things that change. For example, in our case it's Meta's ecosystem, how it has changed and evolved and that introduced some need to adjust the plan that we had initially. However, when each iteration was taking place, we saw how the product was being built and we are going to have our product and the product was taking shape. Alexandru provided us with not also great technical development but also business insights about the product.”
Augusto Umana CTO, Moderaigent
“The thing that I really appreciate so much is how Alexandru communicated with me and as we built this product out, he was very candid with me about what was possible, what wasn't possible, what would be an entirely new workflow versus what was already kind of established. And so there's a lot of nuance to this software and where we want to take this. I think it was really helpful how he clarified things like, okay, these are the main functions we're trying to accomplish inside of that MVP and then we can expand upon it beyond that. But I was really just surprised by how candid he was, how straightforward he was. He's super honest about, hey, this is what this is going to look like, this is what it's going to take, this is possible, this is not possible. And really just appreciated that part of the relationship. So now that I've got the MVP, it is doing everything that I would hope that an MVP would do.”
Zach Vaught Founder, Chaseless.io
Took the time to understand what we need
“Alexandru did a great job on our custom software project. He took the time to really understand our needs and began with database design, which gave us a good plan for everything we needed. He was also very flexible and built the software with Retool, which was our request. I interviewed about 10 different freelancers and agencies for this job, and I'm very happy we moved forward with Alex. Highly recommended.”
Nathaniel Freedman Founder, MSMarketing
Both tactical and strategic solutions
“Alexandru is amazing to work with. His solutions are both on point tactically and strategically, and he has no problem thinking about the larger picture. His character is excellent, open and honest. Always ready to get things done, delivering, and an outstanding communicative team player. We've been working together for a while and hope to continue doing so in the future.”
Sascha Dobbelaere Founder, Weave Tech
Not only completed the work, but suggested improvements
“From the initial start from the project, Alexandru understood the task, requested technique and intended end goal. During the project, he made suggestions for improvement and relatively little adjustment was needed to achieve the desired end result. Alexandru works very independently and communicates very pleasantly”
Rick Motke Founder, GoMaxx
From another planet
“He understood perfectly what I needed in a few words. Very professional, exquisite coding, he even recorded a video explaining the code. Absolutely amazing. Recommended 100%.”
Randy Bonjou Founder, Stranger Media
Built an amazing voice and video call solution
“Alexandru was very enjoyable to work with. He helped me creatively think of solutions to the project I had and walked me through each and every step with clear action items. He delivered on all required tasks and action items on a timely manner. I will for sure be using him again for future tasks and projects.”
Abneet Sidhu Founder, Click2Close
Highly recommend for any project
“Very knowledgable and will go over the top in communication and helping with the issues you have. Was super easy to work with and would highly recommend for any project. The best part about Alex was him providing his own feedback if he believed there was a better and more efficient way to complete the task. Would hire again with full confidence.”
Kyle McDougal Founder, Rio Stream
“Very professional, polite, and helpful. High quality work!”
Nimit Bhardwaj Founder, Golytics